Cornell Notes
Subject: Advertisements =
; &n=
bsp; =
; Date:
10/10/06<=
/u>
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Main Ideas |
Details |
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1. Geico: Real stor=
y with
Vern Troyer 2. Pepsi :
you’ve got what I need |
In this ad you saw a
regular Geico customer with Vern Troyer. This ad was meant to try and make
people believe that this was an actual story from an actual Geico custome=
r.
So in order to help make people believe this story they hired an actual
celebrity. In one of the scenes you see the customer telling a story and =
the
hired celebrity is assisting him in telling it. In this story the custome=
r is
describing how Geico’s services helped him and how much money he
saved. The celebrity was we=
aring
black and the regular customer was wearing brown. This ad is effective to=
ward
people who know and like Vern troyer. The main idea of this ad is to try =
to
get people to purchase their auto insurance from their company. In
this ad you see a regular person go to a restraunt and tell the waitress =
why
he is sad. When she tells him to eat his sandwich he tells her that he
can’t. So she offers him a Pepsi. |
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Summary:=
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